BIANCHI: The Legendary Bicycle from Italy
BIANCHI, the world's oldest bicycle brand still in operation, holds the record for the most championship wins. It combines iconic design with cutting-edge innovation. The brand’s signature Celeste Green color was inspired by the eye color of the daughter of the Queen of Italy, along with the Phoenix emblem that symbolizes its heritage.
With over 70% of its sales coming from road bikes and designs crafted by top fashion designers, BIANCHI represents “Technology with Soul”, blending innovation with passion seamlessly.